Exhibitions are powerful marketing platforms—but only when backed by a strong strategy.Most brands focus only on event day and forget what comes before and after.

At Evencias Buzz, we follow a 3-stage strategy framework that ensures complete event success.

Let’s break it down.

PRE-EVENT STRATEGY

(Build excitement & drive footfall)

1. Define Clear Goals

Decide your objective:

• Lead generation
• Brand awareness
• Direct sales
• Partnerships

Clear goals = focused planning.

2. Choose the Right Event

Check:✔ Audience relevance✔ Industry fit✔ Past visitor data✔ Competitor presence

3. Stall Design Planning

Design should reflect:

• Brand identity
• Clear messaging
• Interactive elements
• Strong lighting

Your stall is your first impression.

4. Pre-Event Marketing

Start promotion 2–3 weeks before:

• Social media countdown
• Email invites
• WhatsApp broadcasts
• Paid ads
• Influencer collaborations

5. Train Your Team

Prepare staff to:

• Greet visitors confidently
• Ask qualification questions
• Pitch clearly
• Capture lead data

DURING-EVENT STRATEGY

(Engage, impress & capture leads)

6. Create an Engaging Experience

Use:

• Live demos
• Games
• Free samples
• Photo booths

Experience > selling.

7. Smart Lead Capture

Avoid manual methods.Use:✔ QR forms✔ Tablets✔ CRM tools

Always note requirements.

8. Qualify Visitors

Ask:

• Are they decision-makers?
• Budget range
• Requirement timeline

This saves follow-up time.

9. Live Social Media Coverage

Post:

• Stall videos
• Visitor testimonials
• Crowd shots
• Team behind-the-scenes

Creates FOMO & brand buzz.

10. Observe & Optimize

Track:

• Peak hours
• Engagement
• Questions asked

Make real-time improvements.

POST-EVENT STRATEGY

(Convert leads into customers)

11. Fast Follow-Up

Within 24–48 hours:

• Thank-you message
• Personalized pitch
• Brochures / links

12. Lead Nurturing

Use:

• Email sequences
• WhatsApp updates
• LinkedIn connections

Stay visible.

13. Book Meetings

Move from chat to call:

• Demos
• Online meetings
• Office visits

14. Track Conversions

Measure:

• Lead quality
• Sales closed
• ROI
• Follow-up success

15. Review & Improve

Conduct internal review:

• What worked
• What failed
• Visitor feedback

Use insights for next event.

How Evencias Buzz Implements This Framework

We handle everything end-to-end:✔ Pre-event promotions✔ Custom stall design✔ Visitor engagement✔ Lead tracking✔ Post-event follow-ups

So you don’t just participate—you dominate.

Final Thoughts

Winning exhibitions follow a system.Plan before.Perform during.Convert after.

That’s the formula.

Planning your next event?

Let Evencias Buzz build a strategy that delivers results.